How to use the keyword density checker
- 1 Paste your article or page content into the box.
- 2 Optionally enter your focus keyword.
- 3 Switch between single words, 2-word and 3-word phrases.
- 4 Review the table, and download it as CSV if needed.
Is there an ideal keyword density?
No. Google has said for years that it does not use a target keyword density, and repeating a phrase unnaturally counts as keyword stuffing under its spam policies. Density is still useful as a sanity check:
- Too high: if one phrase is above about 3%, the text probably reads as repetitive. Use synonyms and pronouns.
- Missing: if your main topic barely appears, readers and search engines may not see what the page is about.
- Phrases matter more than single words: two and three-word phrases show what the page is really about.
Put the keyword in the page title and the URL too: the Slug Generator makes a clean address. For overall length, use the Word Counter.
Features
Words and phrases
Top single words and two and three-word phrases.
Focus keyword check
Count, density and a plain-English verdict.
Stop words filter
Ignore words like the, and and is.
CSV export
Download the keyword table.
When to use it
SEO writing
Check that your main keyword appears naturally. Check the length with the Word Counter.
Content audits
Spot overused words in existing pages. Make a URL from your keyword with the Slug Generator.
Competitor research
See which terms a competitor's page focuses on. Format the page title with the Title Case Converter.
Editing
Find repetition in essays and reports. Swap repeated words with Find and Replace.
Related Text tasks
Frequently asked questions
What is keyword density?
The share of all words in a text taken up by a keyword. If a two-word phrase appears 5 times in 500 words, its density is 2%.
What is a good keyword density?
There is no magic number. Around 0.5% to 2.5% usually reads naturally. Write for readers first and use the keyword where it fits.
Can too high a density hurt SEO?
Yes. Repeating a keyword unnaturally, known as keyword stuffing, can make a page look spammy to search engines and readers.
Why look at 2 and 3-word phrases?
People search in phrases, such as compress pdf to 100kb, so phrases show your real topics better than single words.
What are stop words?
Very common words such as the, and, of and is. Hiding them makes the meaningful words easier to see.
Does Google use keyword density?
Google does not use a fixed density target. It looks at relevance and quality overall, so density is best used to spot gaps and overuse rather than as a goal.
Where should my focus keyword appear?
Naturally in the title, the first paragraph, a heading or two and the URL, plus wherever it fits in the body.
Why are some phrases missing?
Two and three-word phrases are only listed if they appear more than once, and phrases starting or ending with a stop word are skipped when the filter is on.
Can I export the results?
Yes. Download the word and phrase counts as a CSV file and open it in Excel or Google Sheets.
How this tool works. These text tools run entirely in your browser with plain JavaScript, so the text you paste never leaves your device and results update as you type. Each tool is tested with real text such as copied PDFs, emails, code, lists, emojis and non-English scripts before it goes live.
Built and reviewed by Hamza Farooq, founder and lead developer
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